Whether you’re a freelancer, entrepreneur or individual contributor, there’s a place for personal branding in your life. A strong personal brand can help you secure clients and job opportunities, and help you expand your network. Personal branding is about setting yourself apart from others in your industry and making yourself visible to your target audience by showcasing what you have to offer. People want to do business with people they know, like and trust, and your personal brand should help your target audience get to know you. In this day and age, the bulk of personal branding involves building a digital presence.