Hello! I'm new to IAW and have already met awesome/wonderful people. Flying solo certainly feels pretty lonely sometimes, so networking helps a lot.
I am in need of recommendations, but please, read my post completely so you don't recommend things that I have already tried.
I started my business last year. My ideal clients are physicians, more specifically independent specialists that have a good budget to pay for my services. I help physicians how to show up authentically on their social platforms by simplifying their message on video (especially, Reels and TikToks) so they can attract and retain more patients. I build an effective sustainable strategy that they can do on their own and/or with their staff. I am NOT a social media manager. I did that for a while and I really did not like clients treating me like their assistant. I am very proud of what I do and I know my worth.
This is the thing--------- I CANNOT find (enough) clients. I don't have a big network/connections in the real world. My efforts are being blocked by the physician's gatekeepers.
1-I call, no matter how many times, they are "not interested", they will "call me back", they "don't need social media"...etc.etc.2-Show up in person, and if they allow me in (because with covid restrictions they ask patients to check-in from the car), it's the same thing: gatekeepers. And they are busy, I get it. I hate showing up unannounced, but that's the only option because no one wants to talk to me on the phone for an appointment.3-I send introductions and a pitch via social media, BUT, I know that most of the doctors don't manage their accounts, so I'm again, facing a gatekeeper, or worse, my competition.4-Engaging on their social media posts? Same thing: their managers don't care.5-I have offered (although I have to admit that I haven't tried consistently) my services for free in exchange for a review. I'm NOT a fan of this. I have to pay bills.6-Joining private groups is impossible because their groups are exclusive to medical professionals and they deny my JOIN requests. 7-Same thing with in-person events (not a lot of them during covid). These events are exclusive to professionals in the medice field.8-I have acquired some emails and started email campaign with freebies, social media news, resources, etc., and the Open Rate is terrible.9-Have done Facebook ads offering a free resource as a lead generation campaign, and the results are terrible as well. The medical audience is extremely expensive too.10-I have offered webinars, workshops, guides....all for free. But since they are not seeing my efforts, I am not seeing results.I NEED TO get IN FRONT of physicians: face to face, on the phone. And I know there must be a way. There must be :(
Does anyone have at least ONE suggestion?
This is my Instagram. I'm constantly praised for putting so much effort into my posts and the information I provide. BUt that's literally it.
That's it! Thakn you for reading, and I look forward to hearing your suggestions/ideas ☺️
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