Did you know you are more likely to succeed when you believe you will succeed? Research shows having a lack of self-confidence or a lack of belief in ourselves means we are less likely to act, change, or push to make things better.
On Tuesday, May 17th, IAW Cleveland & Pittsburgh will host Nicole M. Lerda who will share how you can begin doing what you love, how to uncover your confidence to do it, and what resources are available to support you.
- 8:30 am | Introductions
- 8:40 am | Tips & Round Table Discussion
- 9:10 am | Share Your Ask
Meet Our Guest Host | Nicole M. Lerda
Nicole M. Lerda is the Owner of MaxxCole Salon & Spa and is a shining example of how childhood dreams really can come true. Ms. Lerda began her career in the Financial Services industry in 1997. Unbeknownst to her, she had entered an extremely challenging, male-dominated field where her intelligence, perseverance as well as her integrity was tested on a daily basis. Despite having a difficult road to success, Nicole prevailed and rose through the ranks to achieve leadership positions such as Director of Marketing, Director of Business Development, and Managing Sales Director all while being a fully-licensed Financial Advisor. Nicole worked in the financial sector for nearly 24 years and touched many lives, especially the lives of women.
In 2020, in the heart of the pandemic, Nicole was offered an opportunity - an opportunity that would not only help her to realize her childhood dream but also save the careers of 10 female Cosmetologists and Estheticians who were in jeopardy of losing their careers. With a strong belief in herself and a keen, entrepreneurial spirit, Nicole not only took the opportunity but also saved the careers of all 10 employees and took the business to the next level during the COVID-19 pandemic. As a result, National Small Business Week, coupled with Duquesne University, named MaxxCole Salon & Spa the Women-Owned Small Business of the Year in 2021.
The International Association of Women (IAW) is a global in-person and online professional networking platform that provides women with the forum, education, and services to thrive in an interconnected world.
IAW members have diverse backgrounds, beliefs, perspectives, and lifestyles, but with one common bond - their ability to succeed. Through local chapters and events, our community empowers each member to realize their dreams, acquire the connections and knowledge needed to rise, and help them build better work-life integration and the confidence that is vital to lead.